A MONTVILLE mother-of-six and award winning business woman is nominating to represent the Sunshine Coast Council’s seat of Division 5 in the upcoming local government elections.

Tracie Sanim –  owner of business growth consultancies Splash Marketing and PR and Innovate Sunshine Coast – has confirmed that she will run as an independent candidate for the division which is currently held by retiring councillor Jenny McKay.

“Local representation that truly represents the holistic interests of the hinterland community is more important than ever before,” Mrs Sanim said.

“I live in the Division, I am a local business owner and my children attend school in the region – and I am committed to ensuring a future in our hinterland villages that my children and their children will be proud to call home.”

“My experience as a senior executive within various governments as well as a business owner means that I am well positioned to hit the ground running on my election to the Council.”

With a number of decades experience across all levels of government in QLD, SA, NSW and the NT as well as other roles in the private sector, Mrs Sanim also brings to the division a passion for sustainable regional development.

“One of my primary arenas of interest is in building resilience and robust regional economies – across social, economic and environmental aspects of our communities. As the community’s elected representative I will be advocating for priorities, policies and projects that support smart growth while enhancing and protecting our natural assets.

Running as an independent candidate means the community will have the option to choose an incoming councillor who is not beholden to the policies or preferences of any political party.

“My representation as a councillor independent of a political party means my decision-making will be based on the issues at hand and the evidence with the commitment to reflect the best interests of the community.

“I will be a strong advocate that values the villages within our hinterland communities and I am also focused on being part of a collaborative council team that defends our broader Sunshine Coast community and its natural attributes.”


  • Mrs Sanim has worked in senior roles in local government in South Australia, New South Wales and Queensland;
  • She has also delivered key roles across various state and Federal Government agencies within the arenas of public health, higher education, utilities, indigenous welfare reform, environment, infrastructure development and strategic planning in urban, regional and remote contexts;
  • Mrs Sanim has tertiary qualifications in journalism and postgraduate qualifications in project management, business management, innovation and entrepreneurship and business research;
  • Mrs Sanim is an active member of four local Chambers of Commerce and volunteers on a number of committees;
  • Mrs Sanim is not a member of any political party.


  • Mrs Sanim is a mother of six and grandmother of one, with six grown children and two children attending Montville State School;
  • A keen tennis enthusiast, she also enjoys exploring the Montville and hinterland region’s many walks, restaurants and markets;
  • Mrs Sanim has also volunteered for several community-based initiatives and not for profit organisations including STEPS Charity and The Old Ambo arts precinct in Nambour.