About Me

Experience and attributes that I bring to support our community of villages

I’m Tracie Sanim

A few years ago our family decided we were moving back to Queensland. We wanted our kids to be closer to family and for us to build a life in a community that was clean and active. We were sick of bitterly cold winters, droughts in summer and living in suburbs with no heart.

We were trying desperately to avoid living in Brisbane again and took a few days time out and visited the Sunshine Coast.

One day we drove through the hinterland – and found Montville. And we knew that this was us.

Now I run my business from my home in Montville and my children go to the local primary school. They play tennis and swim in Palmwoods. We are hoping for Tahnee to join the netball club in Maleny and we are often out and about on weekends walking through our rainforests and exploring our local towns. Sometimes our weekends are spent chasing our naughty escape artist puppies!

Like many people in our community I am self employed. I run an award winning business and am raising the last two of my six children.

This opportunity to represent our community has now arisen where I can bring all my skills and experiences together to build a resilient and thriving community.

I’m proud to be living in a division where the community has shown leadership in valuing diversity in local government – . 

Ensuring our local government leaders represent the diversity of our community – including gender, age, culture and life experience – is critical as we build a transparent council that genuinely works alongside our people.  

I am the only candidate who brings to our division professional and personal experiences from all over Australia – with learnings from projects I have delivered across waste management, sustainable water use, roads and infrastructure development, environmental management, economic development and more.


Volunteering roles

Tertiary qualifications

Local business awards

“My purpose is to take part in opportunities where I can create value and effect change – to meet continual learning, growth opportunities and challenges head on, and be the champion for collaborative leadership.”

Vote for 202o vision

I am a mum of six and run two businesses – Splash Marketing and PR and Innovate Sunshine Coast. 

Splash has been recognised as a business leader in our community. It was a finalist in regional awards processes in 2018 and 2019 and the winner of the professional services category of the Sunshine Coast Business Awards in 2018.

What makes me a strong representative for our local business community?

I am the only candidate who has decades of experience in working across local, state and federal governments 

I have worked on CBD and regional business revitalisation programs and I have also designed and delivered economic development initiatives across a range of urban, regional and remote settings throughout Australia – including a rewarding role with the Cape York Indigenous Welfare Reform Communities.

Building resilient regional communities is a key interest of mine and towards this end I have spent the past 10 years ensuring I have the skills as well as the experience in this arena. I now have post graduate qualifications in business management, innovation and entrepreneurship and business research.

Hand in hand with this I’ve also volunteered with business and community groups over this time. Since arriving on the Sunshine Coast I have joined and been an active volunteer and committee member with:

– Caloundra Chamber of Commerce

– Glasshouse Chamber of Commerce

– Montville Chamber of Commerce

– The Old Ambo at Nambour

– STEPs Charity 

– The Sunshine Coast Chamber Alliance

I also provide mentoring and pro bono support for business startups and those that are struggling to survive in today’s market.

Many candidates across the Sunshine Coast talk about policies. I prefer to focus on the priorities and actions I will be fighting for. 

On March 28 you should vote for me if you believe in a representative with 2020 vision – someone who has walked in your shoes who also has experience across all levels of government … someone  who is forward looking and who has a proven commitment to supporting regional economies.


Professional Roles

Managing Director 

Splash Marketing and PR and Innovate Sunshine Coast (2008 – current).

Content Manager

Charles Sturt University (2017)

Executive Manager – Strategic Planning, Customer engagement and marketing 

Port Macquarie Hastings Council (2015)

Business Development Manager 

Water Utilities Group (2013 – 2014)

Manager – Communication and Marketing

Water Research Australia (2012 – 2013)

Manager – Strategic Communication and Media 

Health Workforce Australia (2013) 

Strategic Communication and Engagement Manager

Queensland Health (2011)

Group Project Manager

Cape York Partnership (2010 – 2011)

Executive Strategic Advisor

Cairns Regional Council (2008 -2010)

Stakeholder Engagement and Communication Manager (Southern Regional Water Pipeline Alliance)

Rowland Communication (2007 – 2008)

Communication Manager

Power and Water Corporation NT (2006 – 2007)

Communication Manager

City of Marion (2003 – 2005)

Sections Editor 

NewsCorp (2005 – 2006, 1994 – 2003)



  • Graduate Certificate in Business Research (2019 underway)
  • Masters in Innovation and Entrepreneurship 2014 – 2017
  • Graduate Certificate in Business Management – Public Relations 2013
  • Diploma in Project Management (AIM) 2010
  • SAI Global, Local Government Business Excellence Processes 2003
  • Diploma in Journalism

Sunshine Coast Volunteer

Montville Chamber of Commerce – committee member

Caloundra Chamber of Commerce – committee member

Glasshouse Chamber of Commerce – committee member

Sunshine Coast Business Breakfast Group – committee member

Sunshine Coast Chamber Alliance – committee member

STEPS Charity – auxilllary fundraising volunteer

The Old Ambo Nambour – marketing volunteer (2017)

Panel Judge – Sunshine Coast Business Awards (2017)